Unfading Press is a business that produces resources that encapsulate the timeless beauty found in the words of the Bible to inspire and edify the Christian’s spiritual life. The brief was to build a brand identity that expresses the nature of the business through colour and design.
The brand colours were chosen based on the early rising sun, which is an important motif in the logo—the other being an open book. The modern typeface was chosen for its distinctive, crisp elegance which subtly hints at serif fonts to capture the timelessness of the brand.
The first product for the business perfectly expresses this goal. It is a collectable set of bookmarks that feature a daily Bible reading plan on the back. The 66 books of the Bible have been carefully curated into six exclusive collections: The Law, History, Wisdom, Prophets, Narratives and the Letters. Each collection features a thematic design alongside motifs unique to each book. The stylised product photography also captures the essence of each collection’s theme.
The packaging for the bookmarks were a challenging concept as it was my first foray into packaging design. It needed a simple design to store each bookmark but also showcase the elegance of the brand. It also had to be a neutral colour that contrasted well with the 66 different colours of the bookmarks. In the end I designed a lot of curved edges and corners which contrast nicely with the product within.